Nestled just outside the ancient walls of the Medina, Gueliz Marrakech stands as a striking contrast to the traditional heart of the Red City. Known as the “ville nouvelle” or “new town,” Gueliz was built during the French colonial era and has evolved into a dynamic part of the city, blending European architecture with Moroccan soul.
For travelers interested in exploring the cultural significance, history, and architectural uniqueness of this area of Marrakech, Gueliz offers a rich and stylish experience that complements the more traditional parts of the city.
The Origins of Gueliz: A Colonial Legacy
Gueliz began its journey in the early 20th century, during the French Protectorate, as an urban extension of the historic Medina. The name “Gueliz” is derived from the nearby Guéliz Mountain and the French aimed to design this part of the city with European-style boulevards, public buildings, and modern amenities.
Unlike the winding alleys of the Medina, Gueliz features wide avenues like Boulevard Mohammed V and Avenue de la Liberté, showcasing early 20th-century French architecture. Its clean layout and modern urban planning reflect the colonial aspiration to build a “ville nouvelle” — a modern city that coexists with the older Kasbah and Medina districts.
A Contrast to the Kasbah: History and Architecture
While the Kasbah area represents the historical roots of Marrakech with its royal palaces, narrow alleyways, and centuries-old souks, Gueliz Marrakech provides a look into Morocco’s more recent past. Its buildings are inspired by Art Deco and modernist design, and the area is home to embassies, offices, and upscale residences.
In contrast to the earth-toned walls of the Kasbah, Gueliz showcases colorful facades, European-style cafés, and international boutiques. Yet, it still pays tribute to its Moroccan roots with vibrant markets, rooftop terraces, and hints of traditional craftsmanship seen in galleries and design studios.
To learn more about the Kasbah and other districts, read our guide on the Best Area to Stay in Marrakech.
Cultural Significance: From Art to Fashion
Beyond its architecture, Gueliz Marrakech is known as the artistic and cultural hub of the city. It’s home to some of the most notable art galleries and cultural institutions in Morocco.
One of the crown jewels of Gueliz is the Majorelle Gardens (Jardin Majorelle), originally designed by the French painter Jacques Majorelle in the 1920s. This botanical masterpiece, painted in the famous cobalt “Majorelle Blue,” offers a peaceful escape and showcases exotic plants from five continents.
Later, the garden was restored and brought to global fame by fashion icon Yves Saint Laurent, who made it his Moroccan sanctuary. Adjacent to the garden is the Yves Saint Laurent Museum, which exhibits his legendary haute couture pieces and pays tribute to his love for Morocco.
What to Explore in Gueliz Marrakech
Gueliz is ideal for travelers who want to experience modern Moroccan life with easy access to contemporary amenities. Here are some must-visit spots and local tips:
🌿 Jardin Majorelle
A tranquil oasis in the city, this garden is a must-see for art and nature lovers. Arrive early in the morning to avoid crowds and capture the iconic blue walls in soft light.
🖼️ MACMA (Musée d’Art et de Culture de Marrakech)
This museum showcases modern Moroccan and international art. It’s a hidden gem for those wanting to explore beyond the traditional.
🛍️ Carré Eden Shopping Center
A modern mall offering both Moroccan and international brands. A great stop for shopping or grabbing a quick bite.
☕ Café de la Liberté & Local Eateries
This historic café on Avenue de la Liberté is a perfect place to enjoy mint tea while watching the vibrant city life pass by. Gueliz is also filled with trendy cafés, fusion restaurants, and local bakeries.
🛏️ Chic Hotels & Boutique Stays
Unlike the Medina, where riads are common, Gueliz features more Western-style hotels with pools and rooftop lounges. For those seeking comfort and convenience, this is a great option.
Ideal for All Types of Travelers
Whether you’re an art enthusiast, a fashion lover, or just looking to explore a different area of Marrakech, Gueliz is a refreshing complement to your itinerary. It’s also an excellent base for day trips to the Atlas Mountains or the Sahara Desert, offering modern comforts before venturing into Morocco’s rugged landscapes.
Planning a trip? Explore our full list of Morocco Tours 2025 or Customize your tour for a tailor-made experience that includes both the modern and ancient sides of Marrakech.
Insider Tips for Visiting Gueliz
- Best Time to Visit: Gueliz is enjoyable year-round, but spring (March to May) offers the best weather for walking around the city.
- Transportation: Gueliz is well-connected by taxis and buses. It’s also walkable, especially along Boulevard Mohammed V.
- Dress Code: While more relaxed than the Medina, it’s respectful to dress modestly, especially if entering religious or cultural sites.
- Photography: Don’t forget your camera – the contrast of Art Deco buildings, Moroccan tiles, and Majorelle Blue make for incredible shots.
Blend of Past and Present
What makes Gueliz Marrakech unique is its ability to reflect both the colonial past and the vibrant present of Morocco. While it doesn’t carry the same ancient aura as the Kasbah or Medina, its streets echo with stories of French planners, Moroccan artists, and international fashion legends.
From the legacy of painter Jacques Majorelle to the cultural footprint of Yves Saint Laurent, from the leafy avenues to the buzzing galleries, Gueliz is more than just a modern neighborhood — it’s a living showcase of Marrakech’s transformation over the last century.
Explore Gueliz and Beyond
If you’re planning your Moroccan adventure and wondering which areas are worth your time, Gueliz Marrakech deserves a spot on your itinerary. Its vibrant cultural life, architectural beauty, and modern vibe make it ideal for travelers who want to see Morocco beyond the clichés.
Not sure where to start? Check out our Custom Morocco Tour option to create a personalized journey, or browse the best handpicked Morocco Tours for 2025 that include stops in both historic and modern Marrakech.
